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Our Team

Krista Wade, Facilitator

Krista is a proven leader who possesses the unique combination of experience and skills in Business Development, Operations, Organizational Development, Culture Transformation, and Business Strategy. Krista’s background leading fast-growing, professional services organizations that leverage technology to create remarkable experiences for their stakeholders, coupled with her passion for leadership development, makes her the perfect ally to drive change, coach business leaders, and be a strategic mentor for any team.

After more than 20 years in leadership roles, Krista launched Wade Growth Advisors and works across industries to create a corporate culture of performance, accountability, and growth for clients. She is recognized as a strategist, leader, facilitator, change agent, and coach whose focus is developing high-performance leadership teams, creating organizational alignment and execution, and strengthening the culture and morale of diverse organizations.

Krista’s ability to inspire, coach, and lead has yielded exceptional business growth and raised the personal and professional lives of those she works with. She has forged a pattern of improvement and success for the companies and clients she’s worked with, earning recognition from:

South Florida Business Journal’s 40 Under 40 Award in 2018
South Florida Business Journal’s Best Places to Work
Florida Trend’s Best Companies to Work for in Florida
New Horizons as Mega-Center of the Year for three years in a row and #1 in Training and Customer Satisfaction
Military Friendly® School, the highest standard that measures an organization’s commitment, effort, and success in creating sustainable and meaningful benefit for the military community
VMware Partner Network for their Partner of the Year Award
Cisco for their Excellence in Acceleration Award

Krista is also a speaker, trainer, facilitator, and Scaling Up Coach. A native to South Florida, she is a wife, mother, music lover, and a certified yoga instructor.

Robyn Rubinoff, Operations Manager

Robyn joined SImpact in March 2021. She currently serves as the Operations Manager and is responsible for the administrative, logistical and operational aspects of SImpact.

Prior to SImpact, Robyn owned and operated businesses in Boca Raton, Florida, including an embroidery and screen printing business, an personalized baby gift website, and a craft gallery featuring artists from across the United States.

She has also been deeply involved in volunteering for nonprofits, chairing fundraising events and serving as an officer in 2 different organizations.

She graduated from the University of Pennsylvania with degrees in management and psychology.

She is the proud mother of two sons.

Liz Sobel, Chief of Staff

Liz joined SImpact in September 2022. She is currently serving as Chief of Staff, while also supporting Gil in his other professional endeavors.

Prior to joining the SImpact team, Liz had a lot of professional and community-based experience ranging from launching and running her own business, supporting a best-selling author, directing a Digital Media Department at a residential summer camp, and engaging in social activism and volunteering.

Liz graduated from the University of Florida and then went on the receive her Master's degree in Clinical Psychology.

Liz has 3 amazing children (also Florida Gators!)

Avi Weintraub, Facilitator

Avi is the manager and owner of various real estate related ventures under the Weintraub Companies’ umbrella, an active investor in the cannabis space and Chair of the Tiger 21 Miami Groups 01 and 03.

He graduated cum laude with a Bachelor’s Degree in Building Construction from the University of Florida where he also studied architectural design. He is a Certified General Contractor and real estate broker. Mr. Weintraub has successfully built on that knowledge to create a multi-faceted, full-service company engaged in real estate development, construction and residential property acquisitions, holdings and management.

Avi has been active in the South Florida business community for more than 30 years and his experience encompasses commercial and residential development as well as the construction of scores of projects with over 3,000,000 square feet throughout South Florida, including office complexes, retail centers, schools, warehouses, apartments, condominiums and attached/detached single family homes. His latest projects are a 110,000 square foot office condominium in Aventura, Florida and a 120 unit residential townhouse development in North Dade, Florida. His companies have received many accolades from various municipalities for design and construction, as well as achieving the INC 500 list of Fastest Growing Companies in 2007 and 2008 for Weintraub Construction Company.

Beginning in 2016, Mr. Weintraub began researching and investing in the Cannabis sector, and has made several investments in a wide range of companies from multi-state operators to grow facilities to private equity funds.

After having been a member of Tiger 21 for over five years, Avi transitioned to becoming a Chair for Tiger 21 and is new leading Miami Groups 01 and 03.

Avi is involved with, and has volunteered on the boards of several charitable organizations, including the Greater Miami Jewish Federation and State of Israel Bonds. He recently joined SImpact as a facilitator.

His hobbies include boating and skiing, and he currently resides in Aventura with his wife Maria and their sons Sami and Dani.

Heather Siskind, Facilitator

Heather has had over thirty years of extensive leadership experience across various industries and has worked at Miami-Dade College, Baptist Health South Florida, and most recently Jack and Jill Center at the CEO. Heather is a seasoned executive coach dedicated to empowering leaders, teams, and groups to achieve their fullest potential. Known for her strategic vision, innovative spirit, and profound understanding of organizational dynamics, she fosters environments where creativity thrives, and all ideas are welcomed.

Heather has been the President for the Florida Association for the Education of Young Children(FLAEYC) and the Chair of the Nonprofit Executive Alliance. She has also been an advisory board member for Truist and currently is on the advisory committee for The Future Project with The Children's Movement and the advocacy committee for FLAEYC. Heather has been the recipient of the Top Women Led Business award for the last three years and has also most recently been awarded the South Florida Business & Wealth Prestigious Women Award.

Heather's passion for creating new systems and improvements is evident in her hands-on leadership experience, guiding teams through periods of transformation and expansion, including the creation of 4 schools and now her own coaching company. Her collaborative approach emphasizes connection and partnership, ensuring that every individual feels valued and appreciated as they work together towards shared goals.

Certified by the International Coaching Federation and holding a master’s degree in social work, Heather leverages her deep understanding of human behavior to offer personalized coaching programs tailored to each client. Her experience coaching groups and teams further enriches her ability to facilitate collective growth and cohesion. Renowned for her empathetic, strength-based approach, Heather inspires transformational change, helping leaders cultivate the skills and mindset necessary to thrive in today’s dynamic business landscape.